3D can also be used to illustrate product functions particularly well, whether in the online store, at training courses or for the technician on site. We have animated the lid of this 3D roof box. The customer can now also view the lid opening of the deceptively real-looking roof box. The more insight a customer has into a product, the more likely they are to make a positive purchase. Products displayed in 3D also increase the time spent on the website and reduce the number of returns.