3D scan shoes for eCommerce

Showing shoes in 3D in online stores offers a number of advantages that are of great importance for both retailers and customers:

1. improved product presentation

• Detailed views: Customers can view the shoes from any angle, allowing a more accurate assessment of design, material and workmanship. This gives a more realistic picture of the product compared to static 2D images.
• Interactive experiences: 3D displays offer interactive elements where customers can rotate the shoes, zoom in and out and focus on details. This simulates a physical shopping experience.

2. increase in customer confidence

• Reduction of purchase uncertainty: The ability to see the shoes in 3D makes customers feel more confident in their purchase decision. They can view the shoe in almost as much detail as if they were holding it in their hands.
• Fewer returns: As customers get a clearer idea of what the shoe will look like in reality, the likelihood of bad purchases is reduced and so is the number of returns.

3. increased sales figures

• Higher conversion rate: The interactive and detailed presentation of shoes in 3D can increase the conversion rate, as customers are more willing to buy a product that they can better understand and visualize.
• Competitive advantage: Online stores that use 3D technology stand out from the competition, which leads to greater customer loyalty and better brand perception.

4. better customization and personalization

• Virtual try-ons: In combination with augmented reality (AR), customers can try on shoes virtually, which further enhances and personalizes the shopping experience.
• Personalized recommendations: 3D models can be linked to algorithms that recommend suitable shoes based on customer preferences and behavior.

5. efficient product development and marketing

• Early product preview: Manufacturers can use 3D models to showcase prototypes and new collections online before production to gather customer feedback or enable pre-orders.
• Dynamic marketing campaigns: 3D models can be embedded in various media, such as social media, to create more dynamic and engaging marketing campaigns.

6. more environmentally friendly options

• Reduction of physical samples: By presenting 3D models, physical product samples, which are often created for trade fairs and photo shoots, can be reduced, saving material and costs.
• Efficient logistics: With fewer returns and more precise purchasing decisions, the ecological footprint of online retail can be reduced.

Overall, 3D representations of shoes offer a more comprehensive and satisfying shopping experience, which is a great advantage for both consumers and retailers.

We have been capturing shoes in 3D for our customers for years. The 3D example above was already 3D scanned by us in 2020.